Wednesday, 17 June 2015

How to plan your social media marketing strategies?

Confused about what to do about your business in social media? Don’t know if the strategy that you have is the right way to do it? Not sure if you should invest more in Facebook marketing or hire a marketing agency instead?

There is no denying that social media is one of the best methods of generating more leads for your business. Social media marketing will boost your business whether you have a SMM agency in Vancouver, or an online promotion office in Utah, or you are just focused on search engine marketing in India.

It is not tough to decide whether you should opt for social media promotions or not, what is tough to decide is a plan for it. In this article, I will share a few insights into SMM marketing techniques that have worked for me over the past years. And I will definitely recommend you to use these methods as well.

Social Media Services BC

Define yourself or define failure

The title that you just read is the deciding factor for your success or failure in the online marketing industry. Defining yourself means to understand what your business is about. What do you want to achieve in your business and what are your business goals. Knowing what your company is about is crucial to finding the proper market. Advertising about Toys in a coffee shop will make no sense for your company marketing.

Here is a checklist of 5 questions that you can answer to define your company and its success: -
  •  What is the name of your company? (It’s not as easy as is seems ;) – Target your keywords)
  • List the products/services that you are trying to sell (digital/physical) etc.
  • Where do you want to market your product? (Locally/Globally) etc.
  • What is your target audience? (kids/Adults/People who like spiders) etc.  
  • What is the budget that you have your for Social Media marketing plans?
  • Once these 5 questions are answered, you have completed half of the word required for your online market strategy.

Do you know your Business goals?

Once we have established what our company is about, we can focus on other important factors. But answering the above questions is the first task that you need to accomplish nonetheless. If you are doing well in the industry and you wish to make yourself better in social media market, then you need to establish your business goals. Just knowing what you have at hand is not going to get you anywhere until and unless you have a plan for the future.

Every company will have their own business goals and also their own social media advertising techniques. But there are a few common ones which is relevant to everyone regardless of their background. 

Here is a list of things you can add to your business goals.
  • Expanding your customer market
  • Improving your brand awareness
  • Reducing the marketing cost
  • Hiring a SMM marketing agency or not
  • How to retain the faithful customers

You want fight bro?

The biggest hurdle that you will face when trying to market yourself is the competition. Your competitors are also marketing aggressively and may even have the same goals as your company. Keeping a close watch to their marketing strategy is a great way of trying to overpower them.
Doing a thorough research on the competition is never a bad impact on you, but will help you to identify what kind of social media targeting you should do. Your competitor might know which people to target or what social media to target and looking into them will help you improve.

Can I have a sandwich please?

Try selling a cheese sandwich to a person who is allergic to dairy products. Can you? Probably not? That’s why it is important to know your real audience. Doing a little research on the product that you are selling and the people who would like to buy that will help you save marketing costs a lot. Creating groups which are specific to your product and services will help you sort out the people whom you need to market your product wisely.

There is no point trying to sell a comb to a bald person. Similarly, there is no point trying to market your product to an audience who does not even require it or is not interested. Next time you sit to plan your Social media marketing strategy, be sure to include this SMM plan in your routine.

Counting the stars

There are a lot of options available to market your business. Some of the examples being Facebook Marketing, Twitter marketing, Blog marketing and so on and so forth. And spending time and resources on all of them will be a fool’s errand to run. Instead, short list a few of the important ones that fit your budget and time schedule. Not selecting the social media sites wisely and advertising on all of them is like counting the stars in the night sky. Just a waste of energy and mind.

Team game

It is not just a one man army job. There are just so many things that need to be done. The right approach is to divide the work up into manageable chunks and distribute the modules to different people. Working as a group will ensure a faster completion of work and will save you a lot of hassles.
Assign roles to each member of your SMO and SMM team and track their progress. Decide when a task is complete. It is important to realize when a task will be completed so that we can move on to the next one and make sure that the goal is a timed goal. Often times, not keeping tabs of the time leads to delay in the work.

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Let’s play a game

Interaction with the people/clients who are interested in your business leads to a greater success rate. Try to have interactions with them on a regular basis be is Facebook or twitter or your own website. Taking care of your customers make them like your service and likely to return to you in the future.
Creating fun games and competitions is one way to engage your customer. The other is to hand out gift coupons and freebies and rewards for using your service or buying your product. This Social Media Marketing strategy is one of the highest result giving strategy. Focus on building a great community of people with same interests rather than followers.

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